• Develop and implement marketing strategies that include advertising and multi-brand consumer promotions.
  

• Represent the marketing department on a cross-functional team responsible for optimizing product procurement and production processes.

Unilever, Ho Chi Minh City; 1997 - 2001
Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brands that led to 7% increase in sales volume.

• Devised a major shift in high-end coffee marketing strategy away from focusing on taste (key category driver) to communicating the brand's emotional benefits.
  

• Designed a program that generated incremental sales of 400,000 cases and provided field sales staff with selling tools that met the needs of individual customers.

Assistant Brand Manager, 1997 - 1999
Successfully repositioned the Lipton Iced Tea brand within the Vietnamese market, leading to a 10% increase in sales over one year.

• Developed and executed consumer marketing initiatives.
  

• Refined brand's unique selling proposition to better align with consumers' changing habits and lifestyles. Worked with ad agency to develop award-winning advertisement.
  

• Worked with plant and distribution managers to identify cost savings based on consumer feedback.
  

• Supervised a new product marketing program. Worked with the agency in developing new ads and consumer promotions.

A.C. Nielsen, Ho Chi Minh City; 1996 - 1997
Marketing Analyst
Provided analytical support for consumer packaged goods companies.

• Performed brand image/positioning studies, concept tests, brand analyses, usage studies, pricing analyses and scanner-data modeling.

• Fluent in English (C Level, Ha Noi Foreign Language University)
  

• Proficient in Japanese (B Level, Ha Noi Foreign Language University)
  

• Computer Proficient (Microsoft Word, Excel and PowerPoint)

• Tennis (grand prize winner, Vietnamese Junior Championships, 1989)